Biden-Harris 2024 Launches New Latino-Targeted Ads

As Donald Trump and MAGA Republicans descend on Florida today, Biden-Harris 2024 will launch two Spanish-language, Hispanic-targeted ads in South Florida focused on the unique diaspora groups that represent South Florida’s Hispanic community. These ads speak directly to the experience of many South Florida Hispanics who have fled socialist dictatorships in search of liberty and economic opportunity. The ads highlight how President Biden has proven to be unafraid to stand up against dictators, and is fighting for freedom and opportunity.

“Nuestros Sueños” highlights how President Biden’s agenda is delivering for South Florida Hispanics by rebuilding the economy, investing in Hispanic small businesses, and standing up against dictators.

“Firme” targets Venezuelan-Americans in South Florida, highlighting the experience of the Venezuelan diaspora community that fled Maduro’s dictatorial regime in search of freedom, democracy, and opportunity. The piece also highlights the Biden-Harris administration’s extension of Temporary Protected Status (TPS) for Venezuelans in the United States.

The two ads will run simultaneously on programmatic television and on Tubi in South Florida beginning tomorrow to coincide with the third Republican primary debate in Miami. While the ad campaign addresses the Latino community at-large, the ads specifically target Cuban- and Venezuelan-Americans. Additionally, both spots will run during Donald Trump’s interview special on Univision on Thursday night.

“Whether they are in Miami or Hialeah tomorrow, MAGA Republicans have failed Florida Hispanics and the countless people that have fled their country in search of liberty, democracy, and economic opportunity” said Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez. “These ads will remind Hispanic voters in South Florida who really has their back. It’s President Biden fighting dictatorial regimes, protecting our democracy at home, and meaningfully investing in our community’s economic well-being. That’s the choice Hispanics will face next November: MAGA Republicans who say they have our back, and President Biden who is delivering for us.”